Fort Collins, Colorado, May 07, 2024 (GLOBE NEWSWIRE) --
Demand for nutritious foods encourages industry development.
The fortified breakfast spread market encompasses a variety of products that not only serve as spreads for bread, toast, or baked goods but also deliver essential nutrients to consumers' diets. These spreads are enriched with vitamins, minerals, and other beneficial compounds to offer added nutritional value. They include fortified versions of popular spreads like margarine, butter, peanut butter, and other nut butter, enhanced with vitamins A, D, E, and B-complex vitamins, iron, zinc, and omega-3 fatty acids.
Driven by increased health awareness and the need for convenient ways to boost nutrient intake, particularly among busy consumers, there is a rising demand for fortified and nutritionally enhanced food products. Fortified breakfast spreads often target specific consumer groups such as children, pregnant women, the elderly, or individuals with specific dietary requirements or deficiencies. Regulatory authorities and standards oversee fortification levels and nutrient claims to ensure accurate labeling and nutritional content. The fortified breakfast spread market allows food companies to meet the growing demand for functional and nutritionally enhanced food products. By offering familiar and convenient delivery formats for essential nutrients, companies can cater to consumer preferences while addressing nutritional needs.
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Segmentation Overview:
The fortified breakfast spread market has been segmented into nutrients, source, distribution channel, and region.
Nut-based fortified breakfast spread accounted for a significant market share in 2023
- The market segmentation based on source includes nut-based, dairy-based, fruit-based, and others. Nut-based fortified breakfast spreads hold a significant share of the source segment of the fortified breakfast spread market. They have gained considerable popularity due to the rising demand for plant-based and vegan products and the perceived health benefits of nut-based spreads, such as their high protein and healthy fat content.
Vitamins are the leading segment attributed to their utility value in the food industry.
- The market is segmented by nutrients into proteins, minerals, vitamins, probiotics, prebiotics, and others. Vitamins hold a significant share of the nutrients segment of the fortified breakfast spread market. This can be attributed to the growing health consciousness among consumers and the demand for vitamin-enriched food products to ensure adequate nutrient intake. Additionally, vitamins are relatively easier to incorporate into breakfast spreads than other nutrients like probiotics or prebiotics.
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Fortified Breakfast Spread Market Report Highlights:
- The fortified breakfast spread market growth is anticipated at a CAGR of 7.6% by 2032.
- The rise in the health-conscious population, demand for convenience, and the pursuit of healthy lifestyles are major growth factors for the fortified breakfast spread industry.
- Asia Pacific holds a significant share of the fortified breakfast spread and is expected to observe massive growth during the forecast period. This growth can be attributed to factors like a large population, rising disposable incomes, and increasing consumer awareness about the health benefits of fortified foods are driving demand.
- Some prominent players in the fortified breakfast spread market report include Unilever Plc., Ferrero Group, The Hershey Company, Hormel Food Corporation, The J.M. Smucker Company, The Kraft Heinz Company, ConAgra Foods Inc., The Hain Celestial Group Inc., Nestle S.A., Burnbrae Farms, and Fonterra Co-operative Group Limited.
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