ADLPartner specializes in the management and marketing of subscriptions to periodicals with a clientele of businesses operating primarily in the banking, large-scale distribution, and service sectors. The group handles the design of marketing materials, prepares and sends mailings, processes returned letters, and manages all subscription orders. Net sales break down by activity as follows:
- sale of subscriptions (76.6%): open-ended subscriptions (77.8% of net sales; 3.2 million subscriptions managed at the end of 2012) and fixed-length
- subscriptions (22.2%);
- mail order sales of books and cultural items (22.3%);
- other (2.9%).
France accounts for 96.3% of net sales.