Release details

2019-03-20 09:00 CET
  • Print
  • Share Share
fi en

Silmäasema Oyj: Jyrki Alamäki appointed Silmäasema's Sales Director

Jyrki Alamäki appointed Silmäasema's Sales Director

Silmäasema Oyj                
Stock exchange release                         
20 March 2019 at 10:00 a.m. EET

Jyrki Alamäki has been appointed Silmäasema's Sales Director and member of the Management Team (born 1977). Alamäki will be responsible for Silmäasema's optical retail and eye clinic sales and will start in his new position by the end of June.

Alamäki has many years of experience in managing consumer business, sales and channels in Finland. He has been the Director of Telia Finland's sales channels since 2014. Before this, he was responsible for managing the Shop in Shop and Partner Channels at Telia Sonera Finland since 2004. Alamäki has a Master of Arts degree in education.

"Jyrki Alamäki has proven himself in managing consumer business in an extremely competitive and rapidly changing market. I am pleased to have Jyrki, an experienced, results- and people-oriented sales professional, in our team to help us build Silmäasema's future," says Jussi Salminen, Silmäasema's CEO.

"Silmäasema is a unique Finnish company focused on good eyesight and a brand that is familiar to Finns. It has a nationwide network of stores and eye clinics that offers a full range of eyesight and eye healthcare services. I am looking forward to joining my new colleagues at Silmäasema in a sector that is new to me. In addition to my strong focus on our targets, I want to offer my good and people-oriented leadership because without thriving and highly motivated employees it is impossible to succeed," says Jyrki Alamäki, Silmäasema's new Sales Director.


Jussi Salminen

For further information, please contact:

CEO Jussi Salminen, tel. +358 40 834 5818
Jyrki Alamäki, Sales Director, tel. +358 40 522 3399 (will start by the end of June)

Mikko Merisaari, Acting Head of Communications and Investor Relations, tel. +358 50 521 4055

Silmäasema is a Finnish company, which offers all products and services for optical retail and eye healthcare nationwide. Silmäasema is the largest private eye clinic provider offering eye surgeries and the second largest optical retail chain in Finland. The Silmäasema chain has over 150 stores and 14 eye clinics in Finland as well as ten stores in Estonia. The Silmäasema chain employs over  1,000 eye healthcare professionals. The Silmäasema Group's net sales were EUR 122.9 million in 2018 and adjusted EBITDA was EUR 11.8 million.