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2017-05-31 14:00 CEST
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Notification and Public Disclosure of Transactions by Perseons Discharging Managerial Responsibilities

COMPANY ANNOUNCEMENT
No. 18/2017

                                                                                                                                  Copenhagen, 31 May 2017

Notification and Public Disclosure of Transactions by Persons Discharging Managerial Responsibilities

1.
Information on the person discharging managerial responsibilities/person closely associated
a)
Name
 Niels Frederiksen
2.
Reason for the notification
a)
Position/title
CEO and member of the Executive Management
b)
Initial notification/amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Scandinavian Tobacco Group A/S
b)
LEI code
5299003KG4JS99TRML67

4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument

Identification code
Performance share units

DK0060696300 - STG
b)
Nature of the transaction
Received dividend performance share units (PSUs) related to PSUs previously granted under the Long-term Incentive Programme and Transition Share Programme.

c)
Price(s) and volume(s)

Price(s) Volume(s)
DKK 0 2,845 PSUs

d)
Aggregated information
 -  Aggregated volume
 -  Price
N/A
e)
Date of the transaction
2017-05-31
f)
Place of the transaction
Outside a trading venue

1.
Information on the person discharging managerial responsibilities/person closely associated
a)
Name
 Sisse Fjelsted Rasmussen
2.
Reason for the notification
a)
Position/title
CFO and member of the Executive Management
b)
Initial notification/amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Scandinavian Tobacco Group A/S
b)
LEI code
5299003KG4JS99TRML67

4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument

Identification code
Performance share units

DK0060696300 - STG
b)
Nature of the transaction
Received dividend performance share units (PSUs) related to PSUs previously granted under the Long-term Incentive Programme and Transition Share Programme.
c)
Price(s) and volume(s)

Price(s) Volume(s)
DKK 0 1,250 PSUs

d)
Aggregated information
 -  Aggregated volume
 -  Price
N/A
e)
Date of the transaction
2017-05-31
f)
Place of the transaction
Outside a trading venue

1.
Information on the person discharging managerial responsibilities/person closely associated
a)
Name
 Christian Hother Sørensen
2.
Reason for the notification
a)
Position/title
Executive Vice President and member of the Executive Management
b)
Initial notification/amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Scandinavian Tobacco Group A/S
b)
LEI code
5299003KG4JS99TRML67

4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument

Identification code
Performance share units

DK0060696300 - STG
b)
Nature of the transaction
Received dividend performance share units (PSUs) related to PSUs previously granted under the Long-term Incentive Programme and Transition Share Programme.
c)
Price(s) and volume(s)

Price(s) Volume(s)
DKK 0 1,515 PSUs

d)
Aggregated information
 -  Aggregated volume
 -  Price
N/A
e)
Date of the transaction
2017-05-31
f)
Place of the transaction
Outside a trading venue

1.
Information on the person discharging managerial responsibilities/person closely associated
a)
Name
 Craig Reynolds
2.
Reason for the notification
a)
Position/title
Executive Vice President and member of the Executive Management
b)
Initial notification/amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Scandinavian Tobacco Group A/S
b)
LEI code
5299003KG4JS99TRML67

4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument

Identification code
Performance share units

DK0060696300 - STG
b)
Nature of the transaction
Received dividend performance share units (PSUs) related to PSUs previously granted under the Long-term Incentive Programme and Transition Share Programme.
c)
Price(s) and volume(s)

Price(s) Volume(s)
DKK 0 1,277 PSUs

d)
Aggregated information
 -  Aggregated volume
 -  Price
N/A
e)
Date of the transaction
2017-05-31
f)
Place of the transaction
Outside a trading venue

1.
Information on the person discharging managerial responsibilities/person closely associated
a)
Name
 Vincent Crepy
2.
Reason for the notification
a)
Position/title
Executive Vice President and member of the Executive Management
b)
Initial notification/amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Scandinavian Tobacco Group A/S
b)
LEI code
5299003KG4JS99TRML67

4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument

Identification code
Performance share units

DK0060696300 - STG
b)
Nature of the transaction
Received dividend performance share units (PSUs) related to PSUs previously granted under the Long-term Incentive Programme and Transition Share Programme.
c)
Price(s) and volume(s)

Price(s) Volume(s)
DKK 0 1,116 PSUs

d)
Aggregated information
 -  Aggregated volume
 -  Price
N/A
e)
Date of the transaction
2017-05-31
f)
Place of the transaction
Outside a trading venue

For further information, please contact:

For media enquiries:
Kaspar Bach Habersaat, Director of Group Communications, phone: +45 7220 7152
or kaspar.bach@st-group.com.

For investor enquiries:
Torben Sand, Head of Investor Relations, phone: +45 7220 7126 or torben.sand@st-group.com.

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S with its subsidiaries (the "Group") is a world leading producer of cigars and traditional pipe tobacco. The Group also produces fine-cut tobacco and sells tobacco-related accessories. The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only company globally with a core strategic focus on production and distribution in all of these tobacco categories.

Scandinavian Tobacco Group holds market-leading positions in the machine-made cigar market in Europe, the handmade cigar market in the US, the online and catalogue retail sales of cigars in the US, the traditional pipe tobacco market globally and in selected fine-cut tobacco markets.

Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands providing a complementary range of established global brands and local champions. In the cigar segment, the brand portfolio comprises Café Crème, La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

As at 31 December 2016, the Group employed 7,600 people in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US.

For more information please visit www.st-group.com.

Scandinavian Tobacco Group A/S
Sydmarken 42
DK-2860 Søborg
Denmark

CVR 31 08 01 85

HUG#2109450