IPG Agencies Have Dominant Showing at 2017 PRWeek Awards
Top Honors Include:
Weber Shandwick Named Large Agency of the Year and Agency of the Year
Carmichael Lynch Relate Named Outstanding Midsize Agency of the Year
Golin Wins Campaign of the Year, Best Consumer Launch and Best in Social Media
DeVries Wins Best Product Brand Development and Best Viral Content
MullenLowe Wins Best in Film/Video and Creative Excellence
Weber Shandwick's Leslie Gaines-Ross Named Outstanding Agency Professional
New York, NY - March 20, 2017 - Interpublic Group (NYSE: IPG) announced today that its agencies had a dominant showing at the 2017 PRWeek U.S. Awards, taking home more than a dozen awards, more than twice the number of honors of any other holding company. Weber Shandwick was named Agency of the Year for the third year in a row, having also been named Large Agency of the Year earlier in the night. Carmichael Lynch Relate was named Midsize Agency of the Year.
Golin took home three of the top honors for client work, including Campaign of the Year, Best Consumer Launch and Best in Social Media, all for the Golin's work on McDonald's. DeVries won two major awards, including Best Viral work and Best in Product Brand Development, both for its Pantene client. MullenLowe was recognized for Best in Creative Excellence and Best in Broadcast/Film/Video for the JetBlue "Reach Across the Aisle" campaign. Finally, Leslie Gaines-Ross, Chief Reputation Strategist at Weber Shandwick, was named Outstanding Agency Professional.
"We are very proud of the terrific showing by our agencies at the 2017 PRWeek Awards," commented Frank Mergenthaler, who oversees IPG's CMG Group, and is EVP and Chief Financial Officer of IPG. "The honors include everything from innovative PR work to social media, from viral to broadcast video content. The breadth of the agencies and clients represented as well as the quality of work and the depth of expertise and longstanding partnerships are emblematic of the strength of the PR offering at IPG. Every day, our agencies are bringing best-in-class offerings to bear on behalf of our clients," he continued.
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Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include BPN, Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.
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